We tested many other options, but beer drinkers preferred the authentic connection to the building’s history. They liked the fact it is rooted in the authentic history of the business, the building and the community. The new Prairie Street Brewing Co brand identity resonated strongly with validation research respondents and customers, alike. We closely audited the existing Prairie Street Brewing Co brand and competitive ones. We tested a number of different name and identity solutions. We studied the history of the building and the fact its brewing roots went back to the mid-19th century. They recognized the fact they needed third-party, experienced eyes to help them assess the best path forward.Ī decision was made to engage GrahamSpencer to conduct its proprietary qualitative/quantitative research and strategic planning process, GSearch, to audit where the brands stood now, study their historic origins and consider their place in the increasingly competitive environment in which they operate.ĭuring GSearch, we and the owners learned a lot about the reality of the business as well as stakeholder perceptions. They also had been approached by another company doing business as “Rockford Brewing Co” (in Michigan) and were faced with a potential fight for control of the name. They called the brewing side of the business Rockford Brewing Co and the building itself Prairie Street Brewhouse (the building is large and mixed use and includes residential, commercial and boat storage spaces in addition to brewing and restaurant features). The owners said they were concerned their brand(s) were disjointed and in danger of spinning out of control. But, we didn’t think the quality of their brand identity and advertising lived up to the reality of what Rockford Brewing Co was in the eyes of its fans. We loved their building, their products, their enthusiasm and what they were doing for downtown Rockford. We had been considering contacting them for some time. Contact us at (815) 847-6399 or visit to claim your seats for this upcoming season.When the owners of Rockford Brewing Co contacted us for branding help in 2015, it seemed like fate. Grand Rapids and ticket packages begin as low as $132 for an eight-game mini pack. The IceHogs’ home opener is set for Saturday, Oct.
OWLY OOP SPORTS PUB PROFESSIONAL
Reserve your seats for the IceHogs’ 21st season of professional hockey in Rockford and 13th as the top AHL affiliate of the Chicago Blackhawks. **The IceHogs will have floor hockey set up on North Court 2 from 5 – 7 p.m.įor additional information on FVV Fest, visit /events/fredvanvleet/.ĭon’t miss a moment of the action next season. Doors Open, Events Begins, Owly Oop Sports Pub/Concessions Open Proceeds benefit the Rockford Area Convention & Visitors Bureau (RACVB) Charitable Foundation.ĥ p.m. on Friday, July 12 at UW Health Sports Factory.Īdmission to the 2019 FVV Fan Fest is just $5 and tickets can be purchased at the door.
OWLY OOP SPORTS PUB FULL
The full event is scheduled from 5 – 9 p.m. The celebration features a gaming lounge, live T-shirt screenings, bouncy houses, agility drills and shooting contests, as well as a Celebrity Three-Point Contest and Community Dunk Contest. The 2019 FVV Fan Fest is the Rockford area’s premier community summer rec night for all ages. Hammy will also be on-hand to help celebrate Rockford native, VanVleet, winning his NBA title this year. Fans of all ages are invited to stop by to play hockey and see the IceHogs’ giant inflatable hog head on display. on North Court 2 at the UW Health Sports Factory. The IceHogs are helping sponsor the event for the second straight year and will have their floor hockey gear set up from 5 - 7 p.m. – Join the Rockford IceHogs at Fred VanVleet Fan Fest this Friday, July 12 at the UW Health Sports Factory to hang out with Hammy, play floor hockey and celebrate VanVleet’s 2019 NBA Championship with the Toronto Raptors.
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